The UK Office of Fair Trading (OFT) has confirmed to sportbusiness.com that it has received a letter from Prisma - the sports rights subsidiary of German media giant KirchGruppe ? demanding an investigation into the sale of television rights for the soccer World Cup.
How to Develop Effective Naming Rights Strategies: A new report from SportBusiness Group: Click here
How to Develop Effective Naming Rights Strategies: A new report from SportBusiness Group: Click here
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