Creativity in sponsorship partnerships key to Polish FA’s revenue drive

Poland's Kiwior, Zielinski & Szymanski celebrate scoring in  international friendly v Germany on June 16, 2023. (Photo by PressFocus/MB Media/Getty Images)
Poland's Kiwior, Zielinski & Szymanski celebrate scoring in international friendly v Germany on June 16, 2023. (Photo by PressFocus/MB Media/Getty Images)

The Polish Football Association (PZPN) has laid out plans to increase its commercial revenues by 30 per cent over the next four years, with a particular focus given to opportunities in the sponsorship sector.

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