Dallas cut the ribbon on Friday on a new $420 million (?480m) downtown arena for the NBA Mavericks and NHL Stars, packed with luxuries and high technology that made it the nation's most expensive hockey and basketball facility.
How to Develop Effective Naming Rights Strategies: A new report from SportBusiness Group: Click here
How to Develop Effective Naming Rights Strategies: A new report from SportBusiness Group: Click here
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