Zlatan Ibrahimovic shakes hands with Luigi De Siervo after Serie A match between US Sassuolo & AC Milan on May 22, 2022 (Photo by Jonathan Moscrop/Getty Images)
In an exclusive interview with SportBusiness, Serie A chief executive Luigi De Siervo says his league “will finally get what we deserve from the market” in the league’s next media rights cycle from 2024-25 onwards.
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