EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal

Luton Town Manager Rob Edwards lifts the Sky Bet Championship Play Offs Final trophy. (Sebastian Frej/MB Media/Getty Images)
Luton Town Manager Rob Edwards lifts the Sky Bet Championship Play Offs Final trophy. (Sebastian Frej/MB Media/Getty Images)

Sky Bet not actively marketing itself or its products in family areas of stadiums or advertising to young fans;

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here