Emirates secures NBA Cup title rights as part of global league deal

(Ethan Miller/Getty Images)
(Ethan Miller/Getty Images)
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here