Fanatics exports sports merchandise model to Japan with Yomiuri Giants deal

Image: Fanatics
Image: Fanatics

Nippon Professional Baseball (NPB) club Yomiuri Giants has entered into a long-term global deal with US sportswear and equipment manufacturer Nike and sports merchandising company Fanatics that will see it become the first non-US team in global sport to adopt a model popularised with US major leagues and universities.

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