![Alexander Jobst (Photo by Andreas Rentz/Getty Images for SPORT1 | SKW Schwarz I ESBD)](https://uploads-sportbusiness.imgix.net/uploads/2023/04/Alexander-Jobst1.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=394)
Fortuna Düsseldorf chief executive Alexander Jobst is adamant brands will pay more for the privilege of being associated with the club, as the spotlight shines on the commercial department in the wake of an innovative free ticketing scheme.
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