Haier moves into tennis with Roland Garros, ATP Tour sponsorship

Yannick Fierling, CEO at Haier Europe (L)  & Rodolphe Tastet (R), VP of partnerships and business development at ATP (Pic: Haier Europe)
Yannick Fierling, CEO at Haier Europe (L) & Rodolphe Tastet (R), VP of partnerships and business development at ATP (Pic: Haier Europe)

Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour.

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