Havas merges UK operations Cake and Jump to form ‘Havas Play’

Rosie Holden (Photo: Havas Group)
Rosie Holden (Photo: Havas Group)

The Havas Group has merged its UK creative agency Cake and its UK content and partnerships division Jump to form a new agency, Havas Play, led by former Cake chief executive Rosie Holden.

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