Heineken solves Uefa’s beer category puzzle, signs Champions League, Euro 2020 double

Dutch beer brand Heineken has extended its Uefa Champions League sponsorship, and, in a separate deal, signed as the Official Beer Partner of Euro 2020, ending Uefa’s long search for a beer brand to sponsor the national team tournament.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here