IMG’s Kelly: Production must adapt to TikTok generation

(Qian Jun/MB Media/Getty Images)
(Qian Jun/MB Media/Getty Images)

Rights-owners have been urged to reconsider how their content is being presented and consumed, in a bid to better engage a newer, younger audience.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here