![(Dean Mouhtaropoulos/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2024/07/Xabi-Alonso-Bayer-Leverkusen-GettyImages-2155413817-1.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales Cricket Board (ECB’s) 100-ball competition, respectively.
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