Infront Bettor is to succeed rival Sportradar as the distributor of global data and betting streaming rights to International Tennis Federation properties after delivering a successful bid in a request for proposal (RFP) process.
The betting arm of the Switzerland-based sports marketing agency has landed its first contract in tennis in a deal running from 2025 to 2029. Betting video rights to the men’s Davis Cup and women’s Billie Jean Cup are included from 2026 onwards.
The ITF said this afternoon that the agreement with Infront Bettor is worth a “significant financial uplift” on its current agreements and that the RFP attracted “a number of bidders”. In 2022, the federation generated $20.8m (€19.5m) from the sale of data rights, up from $11.4m in 2021.
Innovations to be introduced under the new deal will include new umpire scoring technology delivered through the supply by Infront of more than 650 handheld devices transported worldwide to ITF events.
Under the deal, there will be data coverage for over 58,000 matches annually. The ITF has tended to generate far more from the sale of its betting data rights as a proportion of income than other federations, offering a volume of matches and betting content that few other global federations can rival.
Over 23,000 games will be produced by Infront for streaming on betting sites each year, with the agency and the ITF promising to “provide more streaming and production than has ever been done before” and “comprehensively covering many tiers of the ITF competition structure”.
Infront will also create a ‘Level 3’ computer vision data solution which, it said, will deliver “deeper tennis metrics for an enhanced fan experience, creating new commercial opportunities and developing compelling data stories around ITF events”.