IOC signs AB InBev to first TOP Partner deal with alcohol company

(Nicolas Briquet/SOPA Images/LightRocket via Getty Images)
(Nicolas Briquet/SOPA Images/LightRocket via Getty Images)

The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that will promote the company’s non-alcoholic beer brand Corona Cero.

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