Ironman ready to tap health, fitness craze under partnerships head Scammell

(Nigel Roddis/Getty Images for Ironman)
(Nigel Roddis/Getty Images for Ironman)
The global focus on health and fitness, and the need for companies to promote it among their workforce, is set to pay commercial dividends for sports properties such as The Ironman Group, its new executive vice-president of global partnerships has declared.

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