Ligue 1, Serie A pivot to D2C in tough UK market

(Valerio Pennicino/Getty Images)
(Valerio Pennicino/Getty Images)
Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here