McDonald’s joins F1’s regional sponsorship portfolio with focus on LatAm

(ANP via Getty Images)
(ANP via Getty Images)
McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Sponsorship & Marketing

Globant follows up F1 deal with Williams sponsorship

30 Aug 2024
Sponsorship & Marketing

Haas F1, Uralkali resolve sponsorship dispute

27 Aug 2024
Sponsorship & Marketing

EY signs environment-focused sponsorship of Extreme E

1 Dec 2020
From our Partners

Navigating the sports content explosion

1 Nov 2024
From our partners
Sponsorship & Marketing

McLaren to provide manufacturing expertise in Sanofi sponsorship

26 Apr 2022
Postgraduate Rankings 2024

Temple University: Master of Science in Sport Business

9 Sep 2024
PGR 2024