The MSM agency has agreed a deal with Spartan Race to seek out sponsors for the obstacle race and endurance brand.
Spartan Race encompasses a family of brands, including Tough Mudder. MSM will work with Spartan Race and Tough Mudder across the UK, France, Germany and the rest of Europe.
MSM was founded in 2020 by Justin Mountstephens, the former global head of sponsorship for Formula 1 team Williams Racing, and has built up a portfolio of clients across the sports industry. Spartan Race is its first client in the wellness platform sector.
Last month, MSM secured the global commercial rights to the RNF MotoGP Racing team, its first client in the motorcycling series.