NBA Entertainment hires Horizon Sports & Experiences to expand league’s global reach

Giannis Antetokounmpo of the Milwaukee Bucks celebrates after receiving the Bill Russell Finals MVP Award at the 2021 NBA Finals. (Credit: Getty Images)
Giannis Antetokounmpo of the Milwaukee Bucks celebrates after receiving the Bill Russell Finals MVP Award at the 2021 NBA Finals. (Credit: Getty Images)

NBA Entertainment, the National Basketball Association's marketing and production arm, has appointed Horizon Sports & Experiences (HS&E) to support the league's global market expansion.

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