Paris 2024 eyes €100m more from lower tier partners to meet sponsorship target

The Louis Vuitton department store on the Champs-Elysees in Paris.  (Photo by Mike Hewitt/Getty Images)
The Louis Vuitton department store on the Champs-Elysees in Paris. (Photo by Mike Hewitt/Getty Images)

The Paris 2024 organising committee (Cojop) is on track to hit its original sponsorship revenue target by the end of this year, leaving around €100m ($108.5m) needing to be sourced in the months leading up to the Olympic Games, SportBusiness has been told.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here