The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
You'll need a subscription to continue reading
Discover our range of subscription choices, with options starting from £39/month
Already have an account? Sign in here