Pernod Ricard forced into embarrassing PSG U-turn

(Catherine Steenkeste/Getty Images for Qatar Airways)
(Catherine Steenkeste/Getty Images for Qatar Airways)
Pernod Ricard has pulled its sponsorship of Paris Saint-Germain after just three days following a fierce backlash from football fans in Marseille, from where the drinks company hails.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here