REAL SIGNS $17.8m MARKETING DEAL WITH PAY-TV GIANT

Spanish pay-TV firm Sogecable has signed a 3.25 billion-peseta ($17.80 m) deal to market soccer club Real Madrid's image, gaining access to its internet, merchandising and franchising business.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here