![(Michael Willson/AFL Photos via Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2024/07/GettyImages-2159322585.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
Global sports merchandising company Fanatics has broadened its work in Aussie Rules football's Australian Football League (AFL), signing a long-term agreement with Richmond, its second deal with a franchise.
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