Serie A teams up with government to sell ‘best of Italy’ during international broadcasts

(2022 Silvia Lore/Getty Images)
(2022 Silvia Lore/Getty Images)

Lega Serie A has stepped up its internationalisation plans by teaming up with the Ministry of Foreign Affairs and International Cooperation (Maeci) and the Italian Trade Agency (ICE) on a project promoting Italian-made products.

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