Sky Deutschland leverages OTT brand in Virtual Bundesliga sponsorship

(Sebastian Widmann/Bundesliga/Bundesliga Collection via Getty Images)
(Sebastian Widmann/Bundesliga/Bundesliga Collection via Getty Images)

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here