Sky Deutschland taps into Bild audience with Wimbledon sublicence

Germany's Alexander Zverev in action at 2021 Wimbledon Championships (Photo by TPN/Getty Images)
Germany's Alexander Zverev in action at 2021 Wimbledon Championships (Photo by TPN/Getty Images)

Sky Deutschland has opted to make a handful of matches from tennis’ Wimbledon Championships available on a free-to-view basis after reaching a sublicensing agreement with the Axel Springer-owned Bild newspaper group in Germany.

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