Sochi 2014 signs largest partnership in Olympic history

The Sochi 2014 Organising Committee agreed its first Tier One partnerships for the 2014 Olympic Winter Games, with telecoms companies Rostelecom and MegaFon. The deals are worth a combined $260 million.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here