US restaurant chain Cracker Barrel is suing NASCAR and host broadcaster Fox over a lack of coverage for the firm?s title sponsorship of the Atlanta race held in March.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here