SPORTBUSINESS 2001:SPORTS BRAND VALUES TO RIDE OUT ECONOMIC SLOW DOWN

Brand management will become increasingly important against the twin threats of recession and media clutter according to a panel of leading industry figures speaking during the first day?s final session at SportBusiness 2001.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here