Shares in London Stock Market-listed Sportech Plc, owners of betting and gaming firm Littlewoods Leisure, rose yesterday as it announced a deal for Littlewoods to be the exclusive sponsor of ITV's interactive football coverage.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Sport and Interactive TV: A new report from SportBusiness Group: Click here
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here
Sport and Interactive TV: A new report from SportBusiness Group: Click here
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