Study: European sports sponsorship market grows to record €20.7bn

Spotify Camp Nou during the friendly   match between FC Barcelona and Pumas (Photo by David S. Bustamante/Soccrates/Getty Images)
Spotify Camp Nou during the friendly match between FC Barcelona and Pumas (Photo by David S. Bustamante/Soccrates/Getty Images)

Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92bn) to €29.05bn, with the sports sector achieving a record high of €20.69bn.

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