World Aquatics turns to Sportfive for media rights sales as Dentsu role scaled back

Torri Huske of USA competes in Women's 4x100m Medley Relay Final at 2022 FINA World Short Course Swimming Championship (Photo by Daniel Pockett/Getty Images)
Torri Huske of USA competes in Women's 4x100m Medley Relay Final at 2022 FINA World Short Course Swimming Championship (Photo by Daniel Pockett/Getty Images)

World Aquatics has awarded Sportfive a contract to sell its media rights in most global markets, retaining long-standing agency partner Dentsu in Japan and selected countries in the Asia-Pacific region.

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