3ICE
E.J. Johnston on advancing a new form of ice hockey
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview E.J. Johnston, founder and chief executive of 3ICE. Fisher and Russo also discuss the first season for LIV Golf as it concludes, MSP Sports Capital’s deal with ESPN to acquire majority control of the X Games, new executives and funding for fantasy football-focused media entity The 33rd Team, the completion of Elon Musk’s $44bn purchase of Twitter, and Major League Baseball’s 2022 World Series between Houston and Philadelphia.
Legends invests in 3ICE as part of strategic partnership
Pact adds to flurry of activity this year with emerging sports and properties
3ICE sets sights on European expansion ahead of North American debut
Startup league's founder and chief executive E.J. Johnston tells SportBusiness why 3ICE was a "no-brainer" to establish amid the rise of 3x3 ice hockey globally. Bob Williams reports.