Ackerley Sports Group (ASG)
Investment strategies top SA Rugby, World Rugby agendas
South African Rugby is close to finalising the sale of part of its commercial rights to an American investment firm, while World Rugby is also looking to tap private money to grow the sport in the US.
SA Rugby eyeing sponsorship uplift following ASG investment
South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.