adidas

Rugby Union
Sponsorship & Marketing

Concerns linger over the financial health of Le Coq Sportif as the French Rugby Federation (FFR) moves on from a six-year kit supply term to return to previous sponsor Adidas.
Motorsport
Sponsorship & Marketing

Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.
Football
Sponsorship & Marketing

 Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.
Esports
Sponsorship & Marketing

Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
Football
Sponsorship & Marketing

Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Football
Sponsorship & Marketing

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
Football
Sponsorship & Marketing

Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal. 
Athletics
Sponsorship & Marketing

Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
Football
Sponsorship & Marketing

The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
Football
Sponsorship & Marketing

One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
Multiple Sports
Finance & Law

German sportswear company Adidas suffered a five-per-cent reduction in total revenues in 2023 and posted reduced operating profits of €268m ($293.2m) after severing ties with controversial rapper and fashion designer Kanye West’s Yeezy brand.
Football
Sponsorship & Marketing

Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
Multiple Sports
Sponsorship & Marketing

Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.
Football
Sponsorship & Marketing

Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.
Football
Sponsorship & Marketing

German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.
Football
Sponsorship & Marketing

English Premier League club Nottingham Forest has announced a “multi-year” deal with Adidas that will see the sportswear brand become the official kit supplier for its men’s, women’s and academy teams. Adi
Football
Licensing & Merchandising

Major League Soccer and Adidas have announced a Marvel-themed range of MLS merchandise as part of a three-part collaboration released throughout the summer
Football
Sponsorship & Marketing

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…