adidas
Adidas named Match Ball Provider of Leagues Cup
The Leagues Cup, the tournament involving 47 teams across Major League Soccer (MLS) and Mexico’s Liga MX, has announced Adidas as an Official Partner and Official Match Ball Provider in a multi-year a…
Hamburg extends Adidas kit supplier deal
German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years
NZ Rugby extends Adidas main sponsorship deal
New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Adidas warns of €700m operating loss for 2023
German sportswear company Adidas has warned that its operating loss for 2023 could total €700m ($738m) after it recently severed ties with rapper and fashion designer Kanye West.
Adidas extends backing of high-flying Union Berlin
German sportswear manufacturer Adidas has extended its kit supplier deal with Bundesliga club Union Berlin
MLS agrees long-term Adidas sponsorship extension
Major League Soccer and Adidas have agreed to a multi-year extension that will see the sportswear brand continue as the official supplier for the league, its clubs, and academy systems
LIV’s Johnson splits with Adidas, Garcia not renewed
Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Champions League match ball and sports apparel RFP to launch
The Team Marketing agency will this week launch a request for proposal (RFP) process for the right to supply and market the official Uefa Champions League match ball across the 2024-27 cycle
Adidas to replace Nike at Saudi Arabian Football Federation from 2023
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026
Adidas launches €1bn bond sale
German sportswear manufacturer Adidas has announced that it has successfully placed two bonds in an amount worth €1bn ($1.04bn) in total.
Adidas and Puma set out executive succession plans
Adidas has confirmed it is in talks with Bjørn Gulden, chief executive of German sportswear and equipment rival Puma, over potentially replacing Kasper Rorsted as its chief executive.
Adidas renews Scotland kit supply deal to 2028
Adidas will continue to supply the kit to the Scottish national teams until at least 2028 after reaching a new agreement with the Scottish Football Association (SFA)
Adidas expects €250m hit after ending Kanye West partnership
German sportswear and footwear manufacturer Adidas has severed ties with controversial rapper and fashion designer Kanye West, a decision which the company says will result in a €250m ($246m) hit to it…
NHL, Adidas revive Reverse Retro jersey program
League, jersey partner bring back highly popular licensing effort
Adidas signs new long-term kit deal with Arsenal
German sportswear manufacturer Adidas has extended its kit supplier deal with English Premier League football club Arsenal