adidas
LAFC’s Bale has top-selling MLS jersey in 2022
LAFC forward Gareth Bale has made an immediate impact since joining Major League Soccer in the summer, with the Wales captain having the league's top-selling jersey this season
Adidas ends Tatis Jr.’s contract after PED suspension
Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
Algerian FA issues tender for kit supply rights
The Algerian Football Federation (FAF) has launched an invitation to tender for kit supply rights to its national teams
Adidas CEO Rorsted to step down by mutual consent in 2023
Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract
Adidas replaces Umbro as Jamaica Football Federation kit supplier
Sportswear giant Adidas will replace Umbro as kit supplier to Jamaica’s national football teams, from January 2023 until after the 2026 World Cup.
Adidas to end NHL jersey partnership after 2023-24 season
The National Hockey League has been forced to seek a new uniform and apparel supplier after global sportswear manufacturer Adidas decided not to renew its partnership with the league which ends in the…
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
Adidas suspends Russian national teams kit deal
Sportswear manufacturer Adidas has suspended its sponsorship agreement with the Russian Football Union amid the ongoing Russian invasion and bombardment of Ukraine
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.
Adidas signs off on long-term French Athletics Federation sponsorship
Adidas has signed on as the kit supplier of the French Athletics Federation (FFA) in a four-year deal announced today (Monday)
Philco renews Santos back-of-shirt deal, Adidas secures Atlético Mineiro rights
Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
Adidas extends ParalympicsGB backing ahead of Beijing 2022
Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
Adidas, NBA extend global marketing partnership
Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal
Adidas CEO Rørsted joins opposition to biennial World Cup plans
Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.
Adidas seals $2.5bn deal to sell Reebok to Authentic Brands
German sportswear company Adidas has secured an agreement to sell its global sportswear brand Reebok to Authentic Brands Group for a deal that could total $2.5bn (€2.1bn).
Authentic Brands said to drop out of Reebok auction process
United States-based licensing firm Authentic Brands Group has reportedly pulled out of German sportswear company Adidas' auction process to acquire its Reebok label.
RC Strasbourg continues long-running Adidas association
French Ligue 1 football club Racing Club de Strasbourg Alsace has signed an extension with its long-term kit supplier, global sportswear brand Adidas