adidas
Licensing & Merchandising

How is the sports licensing industry adapting to historic changes in the business and creating a more robust and dynamic product mix for fans? Executives from the National Hockey League, Adidas, and OneTeam Partners join us to share their experiences.
Finance & Law

Sportswear giant Adidas announced plans in spring to divest itself of its Reebok subsidiary. Reebok president Matt O'Toole explains why a sale is in the smaller brand's interests and why he believes sports sponsorship remains an important part of its marketing strategy.
Football
Sponsorship & Marketing

Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
College Sports
Licensing & Merchandising

Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.
Running
Sponsorship & Marketing

The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Ice Hockey
Sponsorship & Marketing

The Professional Women’s Hockey Players Association has gained a further commercial boost by bringing in Adidas as a team jersey partner for the 2021 Secret Dream Gap Tour.
Sponsorship & Marketing

German sportswear company Adidas has confirmed plans to divest its Reebok label in order to focus efforts on further strengthening its own brand
Esports
Esports

Sportswear giant Adidas has partnered with G2 Esports in an effort to learn how it can become an authentic part of gaming culture. Callum McCarthy examines the strategy behind the deal.
Esports
Sponsorship & Marketing

Esports organisation G2 Esports has signed an agreement with global sportswear manufacturer Adidas
Finance & Law

German sportswear company Adidas has said it will make a decision on the future of its Reebok brand in March after confirming it has begun to assess “strategic alternatives”.
Ice Hockey
Licensing & Merchandising

The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Football
Sponsorship & Marketing

Austrian's top football league, the Austrian Bundesliga has signed an extension to its contract with global sportwear brand Adidas
Finance & Law

German sportswear company Adidas has reportedly hired American financial services firm JPMorgan Chase to help secure a potential sale of its Reebok brand, which could come as early as next year
Finance & Law

German sportswear company Adidas is considering selling its Reebok brand, it has been reported
Boxing
Events

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Football
Finance & Law

Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
Athletics
Events

The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Badminton
Education

Adidas returned to year-on-year revenue growth in China in May, as sales rebounded quicker than expected after Covid-19 restrictions were lifted