adidas

Adidas has engaged an investment bank regarding the possible sale of its golf brands, while the German sportswear giant has completed the €220m ($242m) purchase of fitness tracking app company Runtastic.

Adidas chief executive Herbert Hainer has stated that Uefa president Michel Platini would be the best choice to succeed Sepp Blatter as president of football’s global governing body Fifa.

German sportswear brand Adidas has announced plans to launch a new range of footwear and establish more grassroots programmes as part of a new strategy to defend its position in the global sports market.

German sportswear giant Adidas has unveiled a new strategic plan through to 2020 which aims to accelerate product development and focus consumer spending on some of the world’s biggest cities.

German sportswear giant Adidas has launched a formal search for a successor to long-serving chief executive Herbert Hainer.

As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.

German sportswear giant Adidas has reported a better-than-expected two per cent increase in 2014 sales and said it would meet its profit target as it announced the sale of its Rockport brand in a bid to increase its focus on the sports market.

German sportswear giant Adidas has been given the green light to ramp up its presence in the NFL American football and MLB baseball player endorsement market in a bid to bolster its position in the US.

Antonio Zea, director for global football innovation at adidas, writes exclusively for SportBusiness International about being at the forefront of football’s technological revolution.

German sportswear giant Adidas has announced plans to return as much as €1.5bn ($1.92bn) to shareholders over the next three years as it seeks to address concerns over its underperforming share price.

Sportswear giant Adidas is set to spend at least €100m ($136m) more on marketing after issuing a profit warning last week.

Adidas has lowered its profit expectations for the full year after citing the impact on the sportswear company of the political tensions surrounding Russia.

Online gaming company 888poker has scrapped its endorsement deal with Luis Suarez after the Uruguay striker was banned yesterday (Thursday) by football’s world governing body Fifa for biting an opponent.

German sportswear giant Adidas has pulled all Fifa World Cup advertising featuring Luis Suarez and said it would remind him of the “high standards” it expects from its ambassadors, but has stopped short of dropping the Uruguay forward after he was banned by world football’s governing body today (Thursday).

German sportswear company Adidas has reported that it will “definitely” achieve its goal of €2bn ($2.7bn) in football sales this year, with the ongoing Fifa World Cup helping boost demand for products.

Nicole Vollebregt, senior vice-president of global brand marketing at sportswear company Adidas, has been unveiled as a speaker at the seventh edition of the Leaders Sport Business Summit on October 8-9 at Stamford Bridge in London.