AEG

Multiple Sports
Sponsorship & Marketing

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
Ice Hockey
Sponsorship & Marketing

Health insurance company Blue Shield of California has expanded its relationship with sports and entertainment group AEG by taking up the ‘Official Helmet Partner’ rights for the NHL’s LA Kings. T
Multiple Sports
Industry Moves

Ben Bradley, a former global partnerships director at Manchester United, has taken on a new role as international director in the global partnerships team at live entertainment and sports group AEG Europe
Football
Sponsorship & Marketing

The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
Multiple Sports
Sponsorship & Marketing

Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
Multiple Sports
Sponsorship & Marketing

Delta Air Lines and Los Angeles-based live sports and entertainment company AEG Global have extended their relationship with a multi-year renewal
Football
Events

Backed by Sixth Street, Legends and AEG, Soccer Champions Tour has announced its schedule for the summer series in the United States, which includes an El Clásico matchup between FC Barcelona and Real …
Multiple Sports
Finance & Law

Sapphire Sport, the early-stage venture capital fund managed by Sapphire Ventures, has raised $181m (€166m) in an oversubscribed second investment round, led by major stakeholders across the sports, b…
Football
Events

Anschutz Entertainment Group (AEG), the owners of Major League Soccer's Los Angeles Galaxy, is hosting the second Coachella Valley Invitational which will feature 12 MLS teams between January 29 and February…
Rugby Sevens
Events

The United States leg of the World Rugby Sevens Series, the LA Sevens, is hoping to grow the sport in the country and ultimately capitalize on that growth ahead of the 2028 Olympics. Shawn Medow reports.
Multiple Sports
Stadia

Anschutz Entertainment Group has announced a “nine-figure investment” in large-scale improvements and property upgrades at Crypto.com
Football
Events

The absence of the ICC this summer has created an opportunity for AEG and Florida Citrus Sports to make a major mark in the European preseason tour space. Bob Williams reports.
Football
Media

DAZN has acquired media rights in Japan to the inaugural edition of the Soccer Champions Tour
Football
Media

Sports and live entertainment company AEG has appointed the IMG agency to sell the worldwide broadcast rights to its new Soccer Champions Tour
Football
Events

Sports and live entertainment company AEG has announced the launch of the Soccer Champions Tour, a new event that will see European Super League rebel clubs Real Madrid, FC Barcelona and Juventus play…
Basketball
Stadia

NBA team to remain long-term at AEG-owned venue in downtown LA
Stadia

Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Football
Finance & Law

Sports and live entertainment company AEG has signed up North American daily fantasy sports gaming platform Monkey Knife Fight as a sponsor of three of its sports teams in Southern California.