All England Lawn Tennis Club (AELTC)
Wimbledon targets ‘largest possible’ audience with later finals slot
The singles finals at the Wimbledon Championships will start later in the afternoon in a bid to attract an even greater global audience, particularly by maximising eyeballs in the United States
Exclusivity, not dynamic pricing key to Wimbledon ticketing strategy
Ballots and queuing will remain the only way of securing general admission tickets to Wimbledon, which has categorically ruled out following dynamic pricing moves made in entertainment and starting to be adopted in sport.
WBD’s 11-market Wimbledon renewal to boost Max rollout
Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Range Rover to the fore in Wimbledon sponsorship
Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership
BeIN finalises Wimbledon renewal in France to 2028
BeIN Sports, the pay-television broadcaster, is to continue as the rights-holder of the Wimbledon Championships in France for five more editions, following a long period of negotiations.
Wimbledon finds long-term Danish home on DR
DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
Emirates completes Grand Slam set with Wimbledon sponsorship
The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
EXCLUSIVE: Oppo exits Wimbledon and LTA sponsorships
Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness can reveal.
Amazon ousts Sky by netting Wimbledon rights in Germany and Austria
Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027
Former FA exec Hunter joins Wimbledon partnerships team
The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
EXCLUSIVE: Sport TV renews Wimbledon rights in Portugal to 2026
Pay-television broadcaster Sport TV has agreed to renew its exclusive rights in Portugal to Wimbledon, SportBusiness understands
Stella Artois returns as Wimbledon sponsor
The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
Wimbledon launches on Fortnite, enhances digital experiences for 2023
The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite
Search on for top Wimbledon sponsorship executive
The All England Lawn Tennis Club (AELTC) is recruiting for a head of brand partnerships and hospitality for the Wimbledon Championships
Full-capacity Wimbledon boosts AELTC’s 2022 profits to £47m
The All England Lawn Tennis and Croquet Club (AELTC), the organiser of the Wimbledon Championships, has reported an operating profit of £47.1m ($58.7m/€53.6m
No Wimbledon coverage in Russia, Belarus despite players’ return
The Wimbledon Championships will once again be absent from television screens in Russia this year, as a result of the country's illegal invasion of Ukraine
Wimbledon lifts ban on Russian and Belarusian players
The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has lifted its ban and Russian and Belarusian players ahead of this year’s edition of the grand slam tennis tournament.
Jevans to become first female chair of AELTC
Debbie Jevans has been elected vice-chair of the All England Lawn Tennis & Croquet Club (AELTC) and will succeed Ian Hewitt as chair of the body in July following this year’s Wimbledon Championships.