All England Lawn Tennis Club (AELTC)
Vodafone makes Wimbledon centrepiece of return to sponsorship mainstream
Deal with AELTC primarily cash-based with limited value in kind
Fuse agency provided advice on strategy and sponsorship valuations
IMG agency also involved in discussions
Raducanu signs with Vodafone as grassroots tennis ambassador
British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships.
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Vodafone added to Wimbledon official supplier roster
Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
Wimbledon extends Keith Prowse hospitality deal until 2026
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has extended its deal with Keith Prowse to be its official hospitality provider
AELTC’s Ralley recruited by FA as head of broadcast, media rights
James Ralley, head of marketing, commercial and hospitality at the All England Lawn Tennis & Croquet Club (AELTC), has been recruited as the new head of broadcast and media rights at the English Football…
AELTC extends BBC’s Wimbledon deal to 2027 and ESPN’s to 2035
The All England Lawn Tennis and Croquet Club (AELTC), organiser and commercial rights-holder of the Wimbledon grand slam, has extended its agreement for media rights to the tournament with UK public-service…
Wimbledon launches ‘everyday’ clothing range
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Wimbledon and Murray partner with digital artist Beeple for NFT offering
The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…
Proof of vaccination or negative test required at 2021 Wimbledon Championships
Ticket holders to the 2021 Wimbledon Championships will be required to display proof of having received a Covid-19 vaccination or a negative lateral flow test to enter this year’s tournament as it prepares t…
Five more years for Jaguar at the Wimbledon Championships
Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships
Grand Slam officials seek more conciliatory tone with Osaka
Tournament executives seek to "advance mental health and wellbeing"
Wimbledon to play on middle Sunday from 2022 as 25-per-cent capacity eyed this year
Wimbledon will break with tradition by staging matches on the middle Sunday from 2022, as the All England Lawn Tennis and Croquet Club (AELTC) confirmed plans to stage this year’s edition of the grand s…
AELTC names former IMG and Universal executive Henderson as commercial director
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships tennis Grand Slam, has appointed former IMG and Universal Music Group executive Gus Henderson as its new commercial…
Pandemic insurance payment of £174m offsets £288m decline in Wimbledon turnover
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships, has so far received £174m ($241.4m/€200.8m
AELTC planning 8,000-capacity ‘Parkland Court’
The All England Lawn Tennis and Croquet Club (AELTC) has spelled out its ‘Tennis in an English Garden’ vision, outlining that a new 8,000-capacity show court will be part of its expansion plan.
UK sports bodies back Covid certification as ‘credible option’ for full stadia
A group of the UK’s leading sports rights-holders have written an open letter to the country’s politicians in support of Covid-19 certification as a ‘credible option’ to enable full capacity stadiums from Ju…
Wimbledon ‘likely’ to go ahead with reduced capacity and no queue
The All England Lawn Tennis and Croquet Club (AELTC), the organiser of the Championships, Wimbledon, has released a statement detailing its intentions for the 2021 edition of the grand slam, saying that…
AELTC names Willis as comms and marketing director, commercial director search continues
The All England Lawn Tennis and Croquet Club, organiser of the Wimbledon tennis championships, has announced the appointment of Alexandra Willis as communications and marketing director, starting August…