Ally Financial Inc.
Unrivaled women’s 3×3 league secures founding sponsor Ally Financial
The new women's three-on-three (3x3) basketball league, Unrivaled, has announced its first founding partner in Ally Financial.
Ally sponsorship of USGA increases US Women’s Open purse to $12m
Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
Sports Innovation Lab, Ally target equitable media spend on women’s sports
Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties
Ally and Disney to shine spotlight on women’s sport through ACC-focused deal
US financial services company Ally has agreed a multi-year marketing deal with the Walt Disney Company focusing on the Atlantic Coast Conference (ACC) college sports organisation that is designed to advance…
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
NWSL title game secures primetime slot on CBS thanks to ‘power of partnership’
Executives from the NWSL, CBS Sports, and Ally Financial tell SportBusiness how they worked together to enable the championship game secure a primetime slot.
Dale Earnhardt Jr. and Ally announce content partnership
Digital financial services company aligns with popular former Nascar driver
NWSL accelerates sponsorship growth with Ally agreement
Portion of company's fees to be delivered directly to players