Amaury Sport Organisation (ASO)

Cycling
Sponsorship & Marketing

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Cycling
Media

France Télévisions has extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030.
Road Cycling
Sponsorship & Marketing

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling
Media

NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Cycling
Events

Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has confirmed that the cycling showpiece’s ‘Grand Départ’ will be held in Italy for the first time in 2024, with t…
Cycling
Events

Amaury Sport Organisation (ASO), the body which organises and promotes the Tour de France, has announced that the cycling showpiece will conclude outside of Paris for the first time in its history in 2024,…
Cycling
Sponsorship & Marketing

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Cycling
Sponsorship & Marketing

Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc
Cycling
Events

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Cycling
Media

ESPN has renewed its media rights in Latin America and the Caribbean to the flagship Tour de France and other marquee international cycling competitions for another five years
Cycling
Events

Amaury Sport Organisation (ASO), the organiser of the Tour de France road cycling race, has announced plans to stage a Tour de France Criterium event in Singapore from October 29 to 30
Cycling
Media

North American streaming service FloSports has extended its exclusive Canadian rights to the Tour de France in a five-year partnership running from 2024 through 2028
Cycling
Sponsorship & Marketing

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Road Cycling
Sponsorship & Marketing

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.
Cycling
Media

Cycling’s Tour de France is set to be the latest sports property to receive the Netflix documentary series treatment after a deal was struck between the streaming platform, race organiser Amaury Sport O…