Amazon
Amazon continues non-exclusive Bundesliga coverage in new agreement
Retail giant Amazon has reached an agreement for its Prime Video service to provide live coverage of two more German Bundesliga matches this weekend for subscribers in Germany and Austria
DFL in longer-term negotiations after Amazon nets one-match Bundesliga deal
Online retail giant Amazon acquired domestic broadcast rights to the most recent Monday-evening Bundesliga match between Werder Bremen and Bayer Leverkusen in a direct deal with the German Football League…
NFL strikes three-year renewal with Amazon
Ecommerce giant to continue to stream "Thursday Night Football," gets exclusive rights to late-season 2020 game
Amazon strikes deal to show 21 Yankees games on Prime Video
Prominent streaming platform and YES Network investor to simulcast local OTA games
Amazon to produce AFL documentaries
Amazon is in talks with the Australian Football League to create documentaries around several of the league's teams
Amazon Prime subscribers boosted by Premier League coverage
Amazon Prime Video’s UK subscriber numbers increased by 35-per-cent year-on-year during the fourth quarter of 2019 on the back of its coverage of football’s English Premier League.
Amazon hires Sony TV’s Hopkins to run Prime Video
Online retail giant Amazon has hired Sony TV chairman Mike Hopkins to oversee the company's video entertainment business
IMG’s Wood lands Amazon sports role in Europe
Online retail giant Amazon has recruited Tim Wood, a long-serving executive at the IMG agency, as its head of business affairs, sport at Prime Video Europe
DAZN adds Amazon’s Skeels as VP of product acquisition
Subscription OTT sports platform DAZN has appointed Julian Skeels as vice-president of product acquisition, retention and payments
Amazon makes first major football play in Germany with Champions League package
Online retail giant Amazon has picked up a package of exclusive Uefa Champions League rights in Germany for the new 2021-22 to 2023-24 cycle
Amazon’s Premier League debut proves a hit amid record sign-ups
Amazon has revealed that its debut coverage of football’s Premier League this week led to a record number of new sign-ups to its Prime subscription service.
New York Yankees ‘partnering with Amazon for local streaming-rights deal’
The New York Yankees are reportedly looking to partner with e-commerce giant Amazon to become the first Major League Baseball team to offer games to in-market viewers without a cable TV subscription.
Duracell buys spots on Amazon Prime’s Premier League debut, cuts short-term Chelsea deal
Battery brand Duracell has agreed a media buy with Amazon Prime and short-term digital content deal with Premier League club Chelsea in a campaign devised to coincide with Amazon Prime Video’s Live Premier L…
Amazon works with Israeli AI company WSC Sports for Premier League debut
Amazon has enlisted the services of an Israeli artificial intelligence (AI) company, WSC Sports, to produce an interactive replay function in its coverage of the English Premier League which begins this…
Amazon looks to address streaming concerns ahead of Premier League bow
Amazon has held talks with a range of internet service providers as it looks to ensure its debut coverage of football’s English Premier League does not meet any technical problems next week.
Leeds United becomes latest team to get Amazon Prime documentary treatment
Second-tier English football team Leeds United has announced that its 2018-19 season – in which the club narrowly missed out on promotion to the Premier League – will be the subject of a forthcoming doc…
Amazon documentary to showcase Brazil’s Copa América triumph
The Pitch International agency has announced a new series of ‘All or Nothing’, which will feature the Brazilian national football team and will be made available on Amazon Prime Video.
Fly on the wall | Sports properties and stars see growing value in letting the cameras in
Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.