Apple

Major League Soccer will potentially only have Fox Sports as a domestic linear rights partner in the United States in 2023 after both ESPN and TelevisaUnivision reportedly declined to carry select, non-exclusive…

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.

Apple has implemented a set of price increases for its its streaming service Apple TV+, Apple Music, and its bundle package Apple One, continuing a wave of inflation across the streaming landscape

Talks with Apple potentially complicated by philosophical differences

This past weekend not only marked the conclusion of the 2022 Major League Soccer regular season but it also meant the final local television broadcasts as the league transitions to its 10-year global rights…

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Crakes, principal of Crakes Media. Fisher and Russo also discuss Robert Sarver’s decision to sell the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury, Apple’s sponsorship of the National Football League’s Super Bowl Halftime Show, the upcoming 2022-23 National Hockey League season, the debut of sports-focused investment firm Velocity Capital Management, and the infusion of Apple TV+ series Ted Lasso into the sports industry.

League completes five-year agreement with technology giant

Technology giants Amazon and Apple both reportedly passed on the opportunity to become the media rights partner of Saudi-backed startup LIV Golf in the United States, highlighting the difficulties the…

SportBusiness US Editor Eric Fisher explores the ramifications of Major League Soccer's dramatic global media rights agreements with Apple worth at least $2.5bn (€2.4bn) and how it adds to the legacy of league commissioner Don Garber.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ameeth Sankaran, Religion of Sports chief executive. Fisher and Russo also discuss Major League Soccer’s landmark global media rights agreement with Apple, the ongoing ownership dispute involving Major League Baseball’s Baltimore Orioles, historic revenue for the National Hockey League during the 2021-22 season, the formation of a new sports investment firm by industry veterans Don Cornwell and Jonathan Nelson, and David Blitzer’s acquisition of an equity stake in MLB’s Cleveland Guardians.

Major League Soccer has secured a landmark, 10-year global rights deal with tech giant Apple worth at least $2.5bn (€2.4

Nationwide celebration to mark 75th anniversary of historic event

The World Surf League has secured a second season of its Apple TV+ docuseries Make or Break, which will make its debut on the global streaming service on April 29

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Marc Badain, lead executive on Oak View Group’s dramatic arena and entertainment complex planned for Las Vegas, Nevada. Fisher and Russo also discuss a recently completed stadium funding plan for the National Football League’s Buffalo Bills, a $100m financing round for trading card and collectibles company Collectors Holdings Inc., Sorare’s expanding presence in the United States through a new agreement with Major League Soccer, college basketball’s Final Four, and the forthcoming debut of Major League Baseball games on Apple TV+.

Slotting of planned Scherzer debut on streaming service has roiled team's fans

Following the completion of a five-year collective bargaining agreement with the Major League Baseball Players Association, MLB is actively seeking to develop a wide range of new commercial opportunities. US Editor Eric Fisher reports.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Lou DePaoli, managing director at global sports consulting and management firm General Sports Worldwide. Fisher and Russo also discuss the new collective bargaining agreement between Major League Baseball and the MLB Players Association, MLB’s streaming rights agreement with Apple, continued developments with the Premier League’s Chelsea and Russian oligarch Roman Abramovich, the National Football League’s season-long suspension of Atlanta Falcons wide receiver Calvin Ridley for gambling offenses, and ownership moves for the Premier Hockey Federation’s Toronto Six and Boston Pride.

Exclusive package of games to air on Apple TV+ streaming service