AS Saint-Etienne

Canadian investment group Kilmer Sports Ventures (KSV) has become the latest foreign owner of a Ligue 1 club after completing its takeover of AS Saint-Étienne (ASSE) and installing former Arsenal and M…

Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.

The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.

AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier. The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.