Ascot Racecourse
Contract extension to take ITV’s UK racing coverage past decade mark
UK commercial broadcaster ITV has agreed a three-year extension to its deal to show exclusive, free-to-air coverage of domestic horse racing
Little Dot agency to aid Ascot’s lifestyle brand vision
Digital content agency Little Dot Sport has been awarded a multi-platform, full service, social media and digital content account for English horse racing venue Ascot Racecourse
HBA Media: Royal Ascot rights distributed in over 170 territories
Ascot Racecourse and HBA Media, the horse racing media rights agency, have announced that the 2022 Royal Ascot meeting will be broadcast in over 170 territories throughout this week, with more than 20…
Peroni strikes five-year Ascot Racecourse sponsorship
Italian beer brand Peroni Nastro Azzurro has signed as the official beer of UK horseracing’s Ascot Racecourse in a five-year deal.
Ascot Racecourse signs Slingsby Gin to supplier tier
British horseracing venue Ascot Racecourse has signed up Slingsby Gin to its sponsorship portfolio.
The Yorkshire-based gin company becomes the racecourse’s 'Official Gin Supplier'.
Ascot Racecourse recruits Right Formula’s Barker as head of partner development
Ascot Racecourse has recruited Adam Barker as its new head of partner development
ITV ‘keen on’ UK horse racing rights extension
UK commercial broadcaster ITV is said to be keen on renewing its rights to domestic horse racing, building on a new contract that was only agreed last year
Henderson to leave role as Ascot CEO after 2022 Royal Meeting
Ascot Racecourse has announced that its chief executive Guy Henderson is set to retire after next year’s Royal Meeting.
Howden joins Ascot’s official partner roster
Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue
Lavazza renews with Ascot Racecourse for three more years
Coffee brand Lavazza has renewed its long-standing sponsorship relationship with the UK’s Ascot Racecourse.
Ascot names ex-West Ham, Tie Break Tens executive Barnard as commercial director
Ascot has appointed former West Ham United and Tie Break Tens executive Felicity Barnard as its new commercial director
Ascot head of broadcast and digital Evans on the move
Miles Evans, head of broadcast, digital and content at Ascot Racecourse, has left the famous UK horse racing venue and rights-holder
Sky Sports Racing and Ascot go the distance in new rights deal
UK pay-television channel Sky Sports Racing has agreed a three-year extension to its rights deal with Ascot Racecourse
ITV renews UK horse racing rights until 2023
UK commercial broadcaster ITV has renewed its exclusive free-to-air broadcast rights deal for British horse-racing events until 2023 after protracted negotiations
Broadcast rights to behind-closed-doors Ascot distributed in 124 territories
Broadcast rights to Royal Ascot, which will take place this week behind closed doors, have been distributed in 124 countries
HBA Media follows Pitch in distributing Ascot’s international media rights
Ascot Racecourse has appointed horse racing media-rights agency HBA Media to market its global media rights in a five-year deal